23 July 2024

Addressing data verification in the digital age

‘Start-ups in focus’ series: endereco's core expertise is customer data verification

Start-ups are considered fast, flexible and creative; they thrive on small teams, flat hierarchies and quick decision-making processes. Over the coming weeks, we are delighted to present a series of short interviews with some of these industry powerhouses, all of whom were showcased in the 2024 Start-up Zone.

Today we start with endereco, a German company based near Würzburg, and founded in 2014. Managing Director Robert Rieser and his six employees are all about data. In the public transport sector, in particular, this provides crucial information on customer movements, passenger behaviour and capacity planning, all of which can be used to schedule routes and timetables in advance. But in order to be reliable, that data must be properly maintained and protected. That’s why endereco develops Software-as-a-Service (SaaS) products to check and validate customer data. We spoke to Robert Rieser and asked him about current industry topics, and the challenges faced by today’s start-ups.

Mr Rieser, what do you think are the most pressing challenges in public transport?


Robert Rieser: The challenges in public transport are diverse and complex. For us as a SaaS provider, the main issues are digitalisation and technological innovation. The use of digital technologies, including the utilisation of real-time data, is crucial in order to improve the connection and integration of ticketing systems, and apps for route planning, for example.


What is your opinion of digitalisation in public transport right now - is the industry on track or are we lagging behind?


Robert Rieser: In discussions with companies from the mobility sector, such as transport operators, we repeatedly hear that analogue processes often still consume far too much time and disproportionate resources, especially in our core area of expertise - data verification.

It's great that the Deutschlandticket or ticket subscriptions from local transport associations can be purchased online, but unfortunately mistakes can happen. Customers often enter their address information incorrectly, which then leads to massive and costly reworking by the companies concerned. This is where our service for automatic and intelligent address validation offers a major step towards digitalisation. Furthermore, we believe that far from putting jobs at risk, our system will allow employees to focus on more important and more fulfilling activities, rather than manual address data validation and correction. The issue of fraud is also one which needs to need to be addressed, especially with the Deutschlandticket. Here, our bank data validation can help prevent attempted fraudulent activity and also acts as a deterrent thanks to an in-built security and verification mechanism.


What are your experiences as a start-up with regard to external factors: Are there hurdles that make life difficult for you as a young company or, conversely, boosters that help you move forward?


As a SaaS company, we operate in a very dynamic environment and are fortunate to be growing quite quickly but organically, too, thanks to the quality of our services and growing demand for low-effort data verification. As a result, we’ve been able to hire three new employees since last year. However, we also realise how difficult it is to find good employees. But thanks to a fully remote working model (all employees work from home), a great work-life balance and a great team, we definitely can offer advantages over other employers.

In conclusion, what was your experience at IT-TRANS and what advice would you give other start-ups?


We had a lot of great conversations and took home many suggestions, ideas and learnings. We can definitely recommend participation for companies whose core market is the public mobility and transport sector.